Supplement packaging prototypes

Instead of just hav­ing posters up for sale and avail­able, I’ve been think­ing about how I would round off the project, and go about get­ting the posters (and the knowl­edge that they exist) out and avail­able to wider audi­ences. As far as the inter­net is con­cerned, this page and the project can get stum­bled, dugg, red­dited, and so on and so forth, which is great, but this is still just a frac­tion of the amount of read­ers the Guardian reaches on a daily basis. So how do I put my work infront of the eyes of the mil­lions of read­ers of the Guardian, keep it there long enough for it to become a talk­ing point, and encour­age peo­ple to look at it?

Well one idea I had was a sup­ple­ment piece, with accom­pa­ny­ing pack­age con­tain­ing a full­size A1 print every week for six weeks. This way the One week of the Guardian project is con­tained in it’s own pack­age, with accom­pa­ny­ing infor­ma­tion which tells the story of the project, and a poster of a piece of work to encour­age peo­ple to col­lect the whole series.

Inside the enve­lope, the A1 print would be folded down to A5 size, 4 folds in half each time. Printed on the back of the visu­al­i­sa­tion for that day would be a sto­ry­board with project infor­ma­tion, the same for each day so that if a reader jumped on board half way through the issues, they would still know what’s going on.

A rough scale of things would look some­thing like this.

I was think­ing it might be nice to have these sup­ple­men­tal pack­ages pub­lished next year on the dates they were cre­ated, as a time cap­ture look­ing back one year ago using data visu­al­i­sa­tions. A hypo­thet­i­cal fan­tasy, but a nice one I think.

About Dave Bowker

Graphic designer and front-end web developer inspired by the learning and understanding of data visualisations, infographics, and how they can be used to tell stories and illustrate complex ideas.
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15 Responses to Supplement packaging prototypes

  1. Be sure to put some prices up on the site, cos I’m pretty sure I’d be inter­ested in buy­ing some of these! They’re amazing.

  2. Adii says:

    Make me one of the lucky ones please Mr Dave! :D Ship­ping / print­ing cost is not an issue for me… I just really, badly want these babies, as I think they’re some of the best art­works I’ve ever seen in my entire life!

  3. Dave says:

    Just a quick com­ment to let every­one know that a lim­ited edi­tion run of prints are now avail­able to order, and you can find more infor­ma­tion about the print run here.

  4. bronson says:

    oops, apolo­gies on the spelling. It’s a new al cheapo keyboard

  5. Phil Bowell says:

    These are absolutely fan­tas­tic. I think it’s an excel­lent way of inter­act­ing with the news. I’d love to see them in print, if you do sell them count me in for a pack!

  6. Ohh­hhh dave!!! Nice wee pack­ages, ya gonna put whole week of the guardian in there? where’d ya get them wee bad boys printed, back in manc?

    well any­ways, did a wee video of my “Paint­ing on the Silence” thingy today, the qual­ity isn’t that great due to the flicker of the pro­jecter and gen­eral light issues, but ya’ll get the idea. If nout else its another chance to lis­ten to “So Long”. Have a wee gan­der and let me know what ya think

    http://www.youtube.com/watch?v=BuSIkPighqY

    keep up the good work, hope­fully see ya at the weekend.

  7. haracas says:

    I quite like this con­cept, although, i would encour­age you to see how much you can play around with each pack­ag­ing. Each day in your One Week of the Guardian project uses visu­als unique to it. It’d be inter­est­ing to see if you could trans­late these dif­fer­ences into the very pack­ag­ing design whilst still retain­ing the cen­tral theme of One Week.

  8. Dave says:

    Adii,

    Would be glad to send you some love. Need to work out how much these would cost to print/ship. Plus I have to guil­lo­tine every­thing, and pre­pare the pack­ets, which sucks.

    Maybe a lim­ited run. You could be the one of the lucky ones! :D

    Hara­cas,

    With every­thing I pub­lish on here there’s one final design that I choose, and usu­ally two oth­ers which I’ve looked at and dis­carded. One idea I had for these was to cre­ate the pack­ets from the newsprint itself, print­ing it onto the tem­plate and hav­ing a ban­ner strip wrap entirely around it with information.

    I only chose this one as I pref­ered it.

    I’m plan­ning to do a post soon enough with all of the rejected ideas I had dur­ing the project, so as well as the other designs for these pack­ets, you’ll be able to see the other designs for the visu­als, the head­lines illus­tra­tions, and all sorts!

    Thanks guys.

  9. Dave says:

    Thanks every­one! I’ll get a page up next Wednes­day with prices, pic­tures, and what not. I’ll also see if I can blag a decent cam­era for an hour so I can get some proper shots of what they look like printed.

    @Harry, Thanks! They’re going to be as cheap as I can make them, print­ing and ship­ping only. Bargains!

    @Adii, After that nice com­ment I’ll make sure you get some! ;)

    @Phil, Thanks!

    @Jonny, These are one packet to one piece. The pre­views here aren’t printed, they’re mocked up in Pho­to­shop (but I’m glad I fooled you with my uber ‘shop­ping skills ;p). I’m col­lect­ing from the print­ers on Monday.

  10. bronson says:

    Hey Dave, i think we need to get you some but­ter mate, ‘soc you’re def­i­nitely on a roll!

    Your work never ceases to amaze and inspire me to be a bet­ter geek. You rock, and my check is in the mail :)

  11. Resveratrol says:

    This is great, I’m going to see if i can get some of this packaging.

  12. I think this is a won­der peice of work. I like the idea of of adding a piece every­week for 6 weeks should def­i­nitely cap­ture peo­ple minds. The art­work is great too.

  13. Hi

    I love it and I too would like one. If you could let us know costs, ship­ping in the UK etc that would be great. Excel­lent work

    Stu­art

  14. rene says:

    your work is beautiful.

  15. Adii says:

    Sheesh… Those really look insane and I think it is a great idea… And I’d love to get my hands on a printed copy of these… Any chance you’ll send me some love all the way to South Africa? :)

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